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Red Bull

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An Austrian company that produces and markets energy drinks, with its flagship Red Bull Energy Drink among the most widely sold energy drinks worldwide.

Origins

Red Bull was founded in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya. The drink was adapted from a Thai energy beverage called Krating Daeng, which Mateschitz encountered while traveling. The first Red Bull Energy Drink was sold in Austria in April 1987.

Products

Red Bull’s main product is the Red Bull Energy Drink, sold in a distinctive blue and silver can. The brand has expanded to include Red Bull Sugarfree, Red Bull Zero, Red Bull Total Zero, and the Red Bull Editions with various flavors such as tropical, watermelon, and coconut berry.

Operations

Red Bull is headquartered in Fuschl am See, Austria. The company is also widely known for its sports sponsorships, owning Formula One teams, football clubs, and a global lineup of extreme sports events.

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