A short-form video hosting service owned by Chinese internet company ByteDance, popular for music-driven and viral short videos.
Origins
TikTok was launched by ByteDance in September 2016 as Douyin for the Chinese market. The international version, TikTok, debuted in 2017 and merged with Musical.ly in 2018, taking over its user base globally.
Products
TikTok’s main feature is a personalized feed of short, often music-driven videos. Other products include TikTok Live for streaming, TikTok Shop for e-commerce, and Branded Effects for advertisers.
Operations
TikTok has dual headquarters in Singapore and Los Angeles. Douyin remains the version for users in mainland China and operates separately. ByteDance is based in Beijing.
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