A Swiss luxury watchmaker founded in London and headquartered in Geneva, widely considered the most prestigious wristwatch brand in the world.
Origins
Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London under the name Wilsdorf and Davis. The Rolex trademark was registered in 1908, and the company moved to Geneva in 1919.
Products
Notable models include the Submariner divers’ watch, the Daytona chronograph, the Datejust dress watch, the GMT-Master II travel watch, the Day-Date often called the President, and the Explorer for adventurers.
Operations
Headquartered in Geneva, Switzerland. Rolex is privately owned by the Hans Wilsdorf Foundation, which is registered as a charitable trust.
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