A 2016 location-based augmented reality mobile game by Niantic in which players walk in the real world to find, catch, and battle Pokémon.
Origin
Developed by Niantic in partnership with Nintendo and The Pokémon Company, Pokémon GO uses GPS data and a mobile camera to overlay Pokémon onto the player’s surroundings. It launched in July 2016 and quickly drove crowds to parks and landmarks.
Gameplay
Players catch Pokémon by flicking Poké Balls on a touchscreen, hatch eggs by walking, and visit PokéStops and Gyms tied to real-world locations. Cooperative raids and events refresh the game regularly.
Legacy
Pokémon GO became a cultural phenomenon and has reportedly earned over $6 billion in lifetime revenue. It popularized location-based gaming and remains one of the highest-grossing mobile titles ever released.
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